SHIFT Communications Is Named PR Agency of Record for Powered, Inc.

January 20, 2009

BOSTON, MA -

NEWS FACTS

– SHIFT Communications announced today that it has been selected as the PR Agency of Record for Powered, Inc., an organization that delivers comprehensive ROI-based social marketing programs that drive conversations between consumers and brands. Powered’s customers include companies like HP, iVillage, Atkins, RadioShack and Sony.

– By providing marketers with one source for results-driven online communities, content strategy expertise, robust analytics and strategic program management, Powered has evolved online community development into social marketing, giving its partners everything they need to build rich, long-term relationships with their target audiences.

– SHIFT was chosen for its deep knowledge of and participation in the social media space, placing it in the best position to create greater awareness of Powered and its services.

– The SHIFT team will focus on increasing brand visibility by providing strategic counsel, social media consulting and aggressive media relations execution.

QUOTES

– “With business units converging across the Web, almost all marketers are aware of social marketing, and interest levels in its potential are at an all-time high. However, the actual understanding of the various types of social marketing and community programs is all over the map. Marketers need help determining what will work best for their objectives. We are looking forward to having the SHIFT team help broaden the awareness of social marketing initiatives and making organizations understand the true power behind their customer base.”

– Aaron Strout, VP marketing, Powered, Inc. — click for The Engaged Consumer blog

– “With its impressive client roster, Powered is positioned for recognition in a market — enterprise social media solutions — with no established leaders. We plan to help turn Powered, with its social marketing approach and deep bench of executive talent in the management team, into an acknowledged market leader.”

– Todd Defren, a principal at SHIFT Communications — click for Defren’s LinkedIn profile

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